Life got pretty busy after my last post. When your business is featured in the Washington Post, things get a little crazy. I spent a huge chuck of 2020 in my studio cranking out orders as fast as I could. When things finally died down, I needed a bit of a break. I kept Wehgo up and running, but definitely took a bit of a breather. I stopped doing markets, I scaled back wholesale, and I didn't release many new designs. I have slowly been ramping things back up. I'm also spending a lot of time thinking about where I want to take this business. Prices for the materials I use to make the kits have nearly doubled. Unfortunately, unless I find a manufacturer, I won't be able to sell wholesale. And at the end of the day working with a factory in china to make my kits doesn't feel like the right play.
When I tightened up my brand a few years ago I made the following my tagline, "Makers of modern paint by number kits, and purveyors of crafty goodness." This year I want to focus some energy to that second part. I'd love to identify other quality craft kits to offer to you via this website. I also want to share my love of craft. I have so many ideas for video content and now feels like the right time to really dedicate some time and energy to it. You can also find new products like crafty printables in my Etsy shop, https://wehgo.etsy.comwehgo.etsy.com.
If you are reading this, then you are obviously invested in Wehgo at some level, and I'd love to hear from you. What would you like to see more of from my little business? What crafty goodness is missing in your life?
Amanda Farnum is the co-owner and creative half of the husband and wife run Wehgo.