Starting a new business can be all consuming - especially when you work from home. I am constantly thinking about ways to improve, expand, and better market our kits. I also always seem to be dreaming up new kits - while running, cleaning, walking the dog etc. Designing kits is my favorite thing about Wehgo, but there is so much more that goes into any creative business. In order to to grow we need to hit our sales goals - yes, we have sales goals. Craft shows and festivals have been a great way to sell our kits. Brian and I both enjoy meeting costumers and getting to show off our kits in person. Unfortunately, craft shows are seasonal - Spring and Fall (and a few holiday shows in Dec).
The break between shows is a great opportunity to focus on improving our website and our online product listings - you may have noticed our new difficulty meter. We've also been spending a lot of time working on driving traffic to our website. We are slowly becoming Seach Engine Optimization (SEO) savvy. The Internet is awesome and its hard to imagine having a small business before e-comerce. At the same time, it can be so frustrating. There are SO. MANY. STORES. Although we have a unique product, we don't have the budget to buy our way up the search engine results ladder. Enter Etsy.
Etsy is the largest online market place for handmade sellers. There are currently ~1.6 million active sellers on Etsy. Although Etsy is HUGE, its been a great tool for us to reach new customers. We sell all of our kits on Etsy for the same price as our website. If you are an Etsy shopper, please consider liking our shop, www.etsy.com/shop/wehgo.
We continue to be grateful for all of our costumers and the opportunities we've had so far. This post is not meant to sound whiney. One of my goals for this blog is to tell our business story. Thanks for sharing this journey with us!
Amanda Farnum is the co-owner and creative half of the husband and wife run Wehgo.